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Where AI Fits into Estate Agency: Insights from The AI Enabled Agent Playbook
AI has quickly shifted from being a buzzword, to a practical tool reshaping the property industry both for agents and consumers alike.
From instant property marketing to advanced data analysis, AI tools are helping agents save valuable hours each week and make better informed decisions. Yet with so many new technologies emerging, understanding where to begin can be a challenge.
To help, we’ve pulled together a few quick tips taken from our latest playbook that show where AI can make a real difference in day-to-day agency work, and how you can get started.
Better marketing in an instant
AI can give agents a head start on time consuming marketing tasks by generating strong first drafts that can be refined and published in minutes, saving hours of copywriting each week.
Our Playbook includes ready to use AI prompts tailored specifically for agency marketing. They show how to use AI to create more consistent, engaging copy whilst maintainig brand voice, and compliance.
Data to implementation
AI isn't just about writing marketing copy. Agents are already using AI powered insights to prioritise leads and identify emerging market trends.
AI has the ability to learn from the data inside your CRM and adapts its recommendations to continually improve over time. This means it can prioritise leads, draft tailored responses or highlight trends you might otherwise miss.
Automating the Everyday Without Losing the Human Touch
AI can handle repetitive tasks such as summarising client notes, scheduling and drafting messages, or categorising leads, allowing agents to focus more time on relationships.
But automation is most effective when it enhances your service, not replaces it. The playbook explains the difference between AI and automation and how to strike the right balance between efficiency and empathy.
The Future of AI in Estate Agency
With AI adoption in property expected to grow by more than 40% globally by 2026, the agents familiarising themselves with it now, will be best positioned to lead tomorrow.
The Playbook also gives an update on what to expect from Reapit AI (RAI), our upcoming built in agent.
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