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Whether you’re selling or letting, a property’s Energy Performance Certificate (EPC) is no longer just a box to tick. Buyers and tenants alike are factoring EPCs into early-stage decisions. Agents who can explain and improve the rating of a property are proving more value than ever.
An EPC that moves from a D to a C is more than just a compliance win. It becomes a conversation starter that shows buyers what they’re really getting. Lower running costs, better comfort and future-proof compliance. In a competitive sales market, that kind of clarity can help close the deal.
Why energy efficiency is no longer a nice-to-have
Energy efficiency isn’t just about “going green”. It’s about adapting to a market shaped by three powerful trends.
Buyer and tenant filtering
Buyers and renters are increasingly screening out properties with lower EPC ratings before they even book a viewing. That means lower-rated homes may be cut from shortlists altogether.
Regulatory momentum
From net zero targets to minimum EPC requirements, government policy is setting a clear direction. Investors, landlords and owner-occupiers want reassurance that their property won’t face regulatory issues in future.
Proven financial benefit
Properties with higher EPC ratings are statistically selling faster and receiving stronger offers. They are also attracting buyers who value sustainability and lower bills just as much as size or location.
The operational benefits of improving EPC ratings
- Focusing on energy performance can deliver several real-world benefits.
- Lower running costs
- Energy-efficient homes appeal to cost-conscious buyers and renters, expanding the pool of interest.
- Higher resale value
- Improving a property’s rating can justify a higher asking price and increase negotiating power.
- Better access to finance
- Some lenders now offer green finance products to homes with stronger EPCs. This is a selling point agents can use early in the conversation.
- Smoother transactions
- Higher-rated homes are often easier to sell because they’re less likely to raise flags with lenders or regulators.
What happens when agents ignore EPCs?
Overlooking EPCs can mean missed opportunities and added risk.
- Less buyer interest
- Poor energy ratings can cause listings to stall, increasing time on market and leading to price reductions.
- Deals fall through
- A low rating might prompt buyers to walk away or renegotiate at the last minute.
- Reduced credibility
- Agents who don’t guide vendors or landlords on energy performance can appear behind the curve, especially as awareness grows.
How to get an Energy Performance Certificate
To legally sell or let a property in the UK, you need a valid EPC. Here's how to get one:
Find an accredited assessor
- Use the government EPC register to find qualified professionals.
Book the assessment
- A licensed assessor will visit the property to inspect key features like heating, insulation and lighting. This typically takes 30 to 60 minutes.
Get your report
- The EPC gives the home an energy rating from A to G and includes recommendations for improvement. It’s valid for 10 years.
Typical cost
- Expect to pay between £60 and £120, depending on the property and location. In most cases, this cost is recovered through higher sale value or a quicker transaction.
What a good agent does with an EPC
- The best agents do more than list. They help sellers maximise value, and that includes getting smart about EPCs.
Review the certificate with your client
- Help them understand how the rating affects marketability.
Recommend simple upgrades
- Small steps like draught-proofing or switching to LED bulbs can make a noticeable difference.
Update the certificate
- If improvements have been made, encourage the vendor to get a new EPC. A better score can boost buyer confidence.
Promote the EPC in marketing
- Instead of burying the rating, highlight it as a selling point. Buyers are actively looking for this info.
Build your network
- Work with trusted energy assessors or retrofit professionals so you can quickly connect clients with the right support.
From EPCs to full material disclosure
Energy performance is only the beginning. The UK government is moving toward mandatory disclosure of all “material information” on property listings. That includes safety, utilities and building condition.
Agents who stay ahead of this shift will not only protect their clients, but also position themselves as trusted advisors in a more transparent market.
Energy efficiency is now a key driver of interest, value and speed to sale. By helping clients improve their EPCs, agents can unlock stronger offers, attract more interest and future-proof transactions.
Use the EPC not just as a compliance requirement, but as a tool to differentiate your listings and elevate your service. In today’s market, energy performance sells.
