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It’s not just about showcasing a property with tech, it’s about changing how estate agents engage with buyers, tenants and landlords. Whether you’re a high-performing agent, or a property manager juggling dozens of listings, virtual viewings are transforming how your day to day works.
So, what exactly is a virtual viewing?
A virtual viewing is a digital experience that allows prospective buyers or tenants to tour a property remotely. This might be a high-quality pre-recorded video, an immersive 360-degree walk-through, or a live guided tour over a video call with an agent. These formats give potential clients the ability to view properties from their home, office or even overseas.
It’s convenient, flexible and scalable. And for many buyers, it’s a game-changer.
Why virtual viewings matter more than ever now?
We’re well past the phase where video tours were seen as a pandemic workaround. The market has permanently changed. Buyers and renters today expect a digital-first experience.
- Buyer and tenant behaviour has evolved
- People want to view multiple homes quickly, without taking extensive time off for travel
- Speed matters
- Virtual viewings let agents qualify interest faster, helping sellers and landlords reduce days on market
- It’s about reach
- If you’re listing properties in London, your next buyer might be in Manchester, or Sydney. Virtual viewings make location less of a barrier
Where the real time savings happen
For many agencies, integrating virtual viewing tools into the sales or lettings process means less time wasted on no-show appointments or unsuitable leads. It’s about efficiency, but also about experience.
- Agents spend less time arranging and conducting in-person viewings for unqualified prospects
- High-quality virtual tours can significantly increase lead conversion by showcasing properties more effectively
- With better visual tools, agencies can market multiple properties at scale, giving landlords and vendors greater confidence in your service
The tools that are making it happen
There’s a range of tech out there making virtual viewings easier to implement, and we’re seen agencies get great results using different formats based on their target audience and property type:
- Pre-recorded video tours:
- Ideal for fast-paced rentals or small homes. Easy to film and share
- 360-degree tours:
- Perfect for showcasing space and layout, especially useful for premium listings
- Live virtual tours:
- Great for high-value sales or interstate buyers who want to ask questions in real time
Lettings and property management teams are jumping on board too. Virtual viewings aren’t just for sales:
- Use virtual tours for tenant pre-screening, helping reduce time spent on unsuitable applicants.
- Conduct mid-tenancy inspections virtually, especially for long-distance or student tenancies.
- Offer remote group viewings for student lets, saving everyone time and hassle.
Tips to create better virtual tours
If you’re going to invest in virtual viewings as a prominent part of your sales or lettings process, it’s worth doing them well. The goal is to make the property feel real and appealing, not just a stock standard slideshow.
- Shoot during the day with good natural light to give a true feel of the space.
- Keep it concise. Short and clear is better than lengthy and unfocused.
- Add narration or captions to highlight unique selling points as you walk through. This is particularly helpful for those viewing the video on public transport or somewhere they may not be able to access the audio of your video
What’s next for virtual viewings?
Looking ahead, we expect to see more interactive and intelligent features enter the space. Imagine:
- AI-enhanced walk-throughs that adapt in real-time to viewer questions.
- Smart captions or narration that personalise the experience.
- Real-time Q&A during virtual tours to drive more engagement and qualify interest.
At Reapit, we’re always looking at how these tools integrate into the agent workflow. Virtual viewings aren’t replacing agents. They’re freeing them up to focus on relationships, negotiations and the high-value moments that close deals.
Virtual viewings are no longer just an add-on. They’re becoming core to how modern estate agencies operate. Agencies that embrace them now, and integrate them into their daily processes, are more likely to attract committed buyers and renters, and stand out from the competition.
Want to see how Reapit can support your agency with smarter workflows? Book a demo or browse our latest blog content for more ideas on using technology to drive results.
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