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Significant new investment from Accel-KKR accelerates Reapit's vision for a new generation of estate agency, combining platform, consumer engagement and AI to help agencies build stronger customer relationships and unlock growth to lead in the AI era.
Reapit today unveiled its vision for the future of estate agency, supported by a £20M+ investment that will accelerate innovation across its platform, consumer technology and AI. Combined with Reapit's existing investment in research and development, the company now invests well over £40 million into innovation, cementing its position as one of the largest investors in innovation in estate agency technology.
For more than 25 years, Reapit has helped estate agents be successful by adopting new technology. As AI reshapes industry after industry, Reapit is driving a fundamental shift in how agencies compete, grow and serve their customers.
That vision is shaped not only by changes in technology, but by the success of the customers Reapit serves. Many of the industry's leading agencies have recently reaffirmed their commitment to Reapit through long-term partnerships, reflecting a shared belief in where the market is heading and the capabilities that will define future success.
Mark Armstrong, Chief Executive Officer of Reapit, said: "We're incredibly proud of the confidence both our customers and Accel-KKR continue to place in Reapit. For more than 25 years, we've worked alongside the industry's leading agencies, helping them grow, innovate and adapt as markets evolve.
This investment is both a validation of that journey and a commitment to the future.It enables us to accelerate innovation even further, empowering estate agencies with the intelligence and consumer experiences they need to deliver outstanding outcomes for the customers they serve.”
The market leaders of 2030
Estate agencies that lead the market in 2030 are the ones that own the customer engagement. They will know their customers better. They will maintain relationships throughout the property journey, not just at the point of transaction. They will pair operational excellence with consumer engagement. And they will use intelligence and automation to personalise service, improve productivity and spot opportunities sooner.
From Managing Transactions to Building Customers for Life
For decades, estate agency technology has focused primarily on helping agencies manage transactions. The next generation of market leaders will be defined by something much bigger: building customers for life. Winning an instruction is valuable. Retaining that customer across every future property need is transformational.
Reapit's vision enables that shift with one platform to run the business, a customer-facing portal to extend the relationship and an intelligence layer that powers insights.
The platform provides a complete view of customer relationships, transactions and interactions. The introduction of Reapit Home extends that relationship beyond the transaction, acting as the agency's digital front door and capturing the behaviours and signals that reveal future customer needs.
Together, they create a continuously evolving view of every customer, combining what an agency knows about its customers with what those customers are signalling through their actions. That context is what makes AI valuable, helping agents identify opportunities sooner, engage customers more effectively and deliver the right service at the right moment.
In short, the agencies that win in the future will not simply have access to AI.
They will have access to the richest context.
Matt McGown, Chief Product Officer at Reapit, said: "Our customers trust us with the systems their businesses cannot operate without. We never treat that as settled. This investment is our reciprocation. When an agency commits its most important operations to Reapit, it is committing its future performance to our roadmap, and that carries an obligation. We are putting more than £40 million a year behind making sure the agencies who backed us are the ones leading this market in 2030. Our job is to make their trust the smartest decision they made."
The additional investment reflects a shared belief among both customers and investors that the future of estate agency will be defined by those who can combine customer relationships, consumer engagement and intelligence into a lasting competitive advantage.
Park Durrett, Managing Director at Accel-KKR, said: "The AI era will not be won by those with the newest technology alone. It will be won by those with the strongest foundations and the ability to innovate at speed.
Reapit's leadership is built on advantages that competitors cannot easily replicate: trusted customer relationships, market-leading workflows, a thriving ecosystem and decades of industry knowledge and data. This investment accelerates Reapit's ability to build on those strengths and bring innovation and AI capabilities to customers even faster.”
