Waterfords won new instructions, improved customer service and set a high client retention rate of 86% with Reapit’s reporting capabilities.
“At our Yateley office we believe the Reapit Marketing Intelligence (MI) Suite has really given us an advantage over our competitors in terms of winning new business, maximising opportunities and client retention. As Branch Director, I use the MI Suite, and in particular the Data Accuracy Analysis, to identify the quality of new applicant registrations, identify potential clients, and also to manage previous Market Appraisals to make sure we are always contacting our clients when we say we will. Since using this system, we have won 22 new instructions! We aim to make sure the dashboards read 100% in every detail! We monitor this twice weekly and the staff are focused to keep it at the optimum level, and this has become a competitive challenge within the team. Our existing clients are updated and receive regular contact, I am able to use the Power Report to flag any we have missed, and this has led to a current client retention of 86%.”
Knowledge is power, and that adage has never rung truer than it does in today’s market place. With Reapit’s Agency Cloud, our clients have the edge when it comes to data accuracy and a full view of all their applicants’ activities. Here’s what Waterfords have to say about the value they’ve gained from using Reapit’s Agency Cloud:“At Waterfords we understand the importance of good data going into our CRM system and with our account manager Steve Goss’s help we embarked on a mission to drive data accuracy to in excess of 95%, whilst cleansing and maximising opportunities that sat within our database. We presented the Sales Value reports to our branch managers and then by using the MI suite, in particular the data accuracy report, within Agency Cloud tasked our staff to take ownership and manage their own data/staff. The results have been fantastic, since June we have seen overall applicant data accuracy go from 91.2% to 97.9% in October. Our applicant numbers are now also at a level that allows our negotiators to really understand what they are looking for and service them accordance with Waterfords high standards, and this is reflected in the fact they all have a future next call date set meaning we can keep in constant contact.”
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