Reapit, the leading provider of CRM and property management software to the estate agency industry, today announced its next major innovation: Reapit AI (RAI), an AI-powered assistant designed to help sales and property management professionals work smarter, faster, and more efficiently.
RAI will be embedded deeply into the Reapit platform, providing agents with a digital coworker that automates time-consuming tasks and delivers insights and communication in the agency’s unique brand voice. From property descriptions and prospecting to maintenance coordination and analysis, RAI is designed to deliver end-to-end value – not just AI features, but AI outcomes.
“Estate agencies are under increasing pressure to do more with less, and we believe AI should be a force multiplier, not just another feature,” said Mark Armstrong, CEO of Reapit. “RAI works inside the Reapit platform that our customers already trust, streamlining workflows, surfacing opportunities, and enhancing client service. It’s AI that listens, learns and acts, all while reflecting the unique identity of each agency.”
Unlike standalone point solutions, Reapit AI is being developed natively within Reapit’s enterprise-grade product ecosystem and draws on one of the richest data sets in the industry, encompassing millions of property records, transactions, communications, and workflows across the UK and ANZ. This foundation enables Reapit AI to deliver context-aware, brand-safe, high-impact automation that generic tools simply can’t match.
“AI is only as effective as the data it learns from,” said Matt McGown, Chief Product Officer at Reapit. “RAI is powered by the real operational history of estate agencies, not scraped web data. That makes it more relevant, more personal, and far more powerful from day one.”
Reapit AI’s first release, to be launched early in 2026, will include:
- AI-generated property descriptions aligned with the agency’s tone and style
- Predictive lead scoring and automated follow-ups for sales teams
- Maintenance workflow automation for property managers
- ‘Listing Concierge’ for sales agents managing the collection of data and imagery for vendors
- Real-time insights and recommendations based on user behaviour and live CRM data
Reapit is already working closely with a select group of leading estate agencies in the UK to shape and refine RAI’s features ahead of launch, ensuring the assistant is purpose-built for the real-world needs of agents, property managers, and business owners.
“Where some vendors are adding AI as a bolt-on, we are embedding it deeply, so it works where our customers already work,” added McGown. “It’s the difference between AI that’s clever and AI that delivers tangible outcomes for our agents. RAI is built to deliver measurable outcomes, with agents in full control.”
While many ‘ordinary AI’ tools are trained on public data, designed to write essays, or replicate generic patterns, Reapit is taking a very different approach.
Unlike off-the-shelf AI engines that learn from anyone and serve everyone, RAI operates within each customer’s private, secure data environment. No customer data is shared across businesses, and Reapit is not training RAI on client conversations to create a homogenised messaging engine.
“Data security and trust remain our top priorities,” added Chief Technology Officer Dawson Scott. “We are building RAI to be secure, brand-aware, and custom-fit for each agency. This isn’t about tech for tech’s sake, it’s about creating meaningful, intelligent automation that respects our customers’ privacy and individuality. Agencies will have control over accepting the recommendations that RAI proposes, giving our clients an additional layer of control that generic AI solutions cannot provide.”
“RAI marks the next chapter in our mission to help agents thrive through technology,” said Armstrong. “We’re excited to deliver AI that’s not just intelligent, but truly integrated, intuitive, and agency-first.”
To learn more about Reapit AI and register for early access, email: reapitai@reapit.com
