A training guide to booking market appraisals

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Guest blog by Charlotte Jeffrey-Campbell, Director and Trainer at the Able Agent, a comprehensive online training solution for estate and lettings agents.


The current UK property market situation is more volatile than ever before. With house prices continuing to rise at record rates and a nationwide shortage of property lettings, the industry is becoming more competitive for agents.

Being able to secure market appraisals is now crucial for agents to achieve success and remain relevant within the industry.

In this training guide, we are sharing some of our top tips to ensure you and your agents are confident and successful when it comes to booking market appraisals.

What is a market appraisal?

For those who are new to the industry, or are simply interested in the topic, market appraisals can be defined as an evaluation or assessment completed by an estate or lettings agent to establish a guide value of your property, generally for sales purposes.

The importance of market appraisals

As previously discussed, having the skills to secure market appraisals is essential to maximise potential property sales in a difficult market, which in turn will ensure your agents are able to establish a competitive advantage against other agencies.

Best practices for securing market appraisals

Standing out from competitors…

In terms of securing market appraisals, first impressions are key. To stand out from other agents, make sure you are prepared when speaking to the property vendor. Do your research on the house vendor before speaking to them. Providing valuable advice and showing enthusiasm towards the vendor and the property will show your level of interest, helping you to win the business.

Being proactive, not active…

When it comes to booking market appraisals, the opportunities to book them are limited due to a shortage of sellers in the market. As a result, it is no longer enough for estate agents and lettings agents to be active. Instead, agents need to be proactive when it comes to securing market appraisals. Contact those on your mailing lists, create specialised advertising campaigns to attract potential sellers, share your portfolio and start conversations that get people thinking about selling their property.

Keeping in touch…

Following on from the previous tip of being proactive, as an agent you must stay connected with past clients. Simple outreach tasks, such as emails, or follow-up calls are essential to help build a relationship with your clients. This can be beneficial if past clients decide to sell their property, as it influences the likelihood of them choosing you as their agent.

Keeping in touch is also useful when you already have a market appraisal booked in. Sending an appointment letter via email or post is useful to make sure the prospect vendor knows you are still interested. Sharing additional content within the letter, such as industry updates, recent sales in the area and potential buyers on your current list can further highlight this interest.

Training …

If you are not confident in your ability to book market appraisals, or you are unsuccessful when it comes to securing them, The Able Agent’s Handling Vendor Enquiries training course is what you need. With a section dedicated to booking the perfect market appraisals, this course has all the information you need to be able to successfully book and secure your future market appraisals.


Guest blog by Charlotte Jeffrey-Campbell, Director and Trainer at the Able Agent, a comprehensive online training solution for estate and lettings agents.

The Able Agent is partnering with Reapit to give users unique offers for Estate and Lettings training – the easy way. Follow the link below and complete the form to receive a 10% discount code.

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