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For him and his team, this goes beyond just selling and renting properties, but offering investment advice, mortgage assistance, even sponsoring local football clubs and charity events.
To ensure their business runs efficiently and can sustain these community initiatives, Lawrence Rand need a streamlined approach to the management of their sales and lettings operations.
And they found the perfect solution in newly merged businesses, Reapit and PayProp, giving them a 360-degree view of their clients, property details, material information, AML verification and photography for all properties in their care – whether for sale or rent – right at their fingertips.
"Having lettings and sales in the same CRM is crucial to our business. To have that continuity, the information all being in one place, that one source of truth allows the business to be able to work cohesively." Alec Worrall
Integration that drives efficiency
Recently, Lawrence Rand signed up for PayProp for their lettings accounting, seamlessly integrating it with Reapit. This setup means no more manual data entry – all processes from rent collection to reconciliation and payments are now automated. Founder Peter Lawrence says this has significantly sped up time-consuming tasks.
“We can do five pay runs a day now. And the sooner the money hits our account, the sooner the client can receive it. Our landlords and suppliers are getting paid quicker than ever, so they're happier, which makes tenants happier. It’s brilliant. Reapit and PayProp, the two best powerhouses coming together, has really made a big difference for our business.” Peter Lawrence
For the few functions that Reapit and PayProp might not cover, Lawrence Rand can turn to Reapit’s app marketplace, which provides access to a wide selection of integrations for every business need, allowing them to tailor their platform as needed.
For example, Alec uses an app market partner to stay compliant with new material information requirements, and a third-party sales progression tool to help reduce cancellation rates. Both are accessible within and share data with Reapit.
“We do use a lot of PropTech services. We don’t want people wasting time going from one piece of software to another. Having all that functionality in one place is perfect, much more efficient.” Alec Worrall
Ease of use and empowered staff
Reapit and PayProp clients find both platforms highly intuitive and user-friendly.
“Reapit and PayProp are very easy to use from the outset, even without training. You could just sit somebody down in front of the system and ask them to register themselves and everything starts to make sense from there.” Alec Worrall
With such easy-to-use technology, Lawrence Rand’s staff save countless hours across sales progressions, cross-department communication, accounting and maintenance, freeing them up to focus on service quality and pursuing new business.
“With Reapit, you spend less time looking at the tech and more time focusing on the people.” Sarah Mustoe
Reapit’s Power Organiser quickly became Sarah’s favourite feature. It helps her and her team “power” through the day by displaying everything they need upfront on a customisable dashboard, so they can hit the ground running every day.
Dedicated support and training
Reapit’s support teams have also been a huge asset to Lawrence Rand, helping not only with technical support but guidance on how to get the most out of their investment in Reapit.
“The people behind Reapit are brilliant because they help you put workflows into place, they help you see opportunities to grow. They know their stuff. There's never, ever an issue that they can't resolve or advise on. What Reapit can fall back on is all the years of extensive knowledge and experiences, and they’ve built this all-encompassing system that other CRMs just can't quite keep up with.” Peter Lawrence
No tech platform is a replacement for expert estate and letting agents. That is why Reapit also helps Lawrence Rand develop the capabilities of their own team members. All Reapit users have unlimited access to Reapit IQ, a free platform offering hours of self-service training content and live webinars.
Peter combines these resources with Reapit’s comprehensive Power Reports to identify areas for improvement and monitor KPIs. Once those areas are identified, he can offer his staff opportunities to develop skills, advance professionally and ultimately reach their full potential.
Peter and the senior management team also use Power Reports to inform key business decisions. With a complete overview of their operations, they can track growth metrics, incoming valuations, conversion rates, and evaluate staffing needs and optimise hiring strategies.
Essentially, management can generate reports on virtually every aspect of their business.
“The whole business is really run by the reporting platform within Reapit.” Peter Lawrence
Reapit and PayProp: a winning combination
For Lawrence Rand, Reapit and PayProp aren’t just tools – they’re trusted partners in a journey towards success.
“If someone's considering Reapit, I would say stop considering. Just get stuck in. The sooner you hit the ground running with Reapit, you'll realise that you won't go anywhere else. It's got everything you need. It's all-encompassing.” Alec Worrall
