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I’m incredibly proud of what the Reapit team has achieved over the past 25 years, building the technology that many of the world's leading estate agencies rely on to run better, win more and outperform the market. Today marks an exciting next step on that journey.
With the backing of our long-standing investor, Accel-KKR, we're making an additional £20 million investment in our vision for the future of estate agency. Combined with our existing R&D investment, that takes our annual innovation investment beyond £40 million, making it one of the largest commitments to innovation in our industry.
But the investment is only the start of the real story of how it will enable estate agencies to compete in the years ahead.
For decades, technology has primarily helped agencies manage one-off transactions and interactions. We believe the next generation of market leaders will be defined by something bigger: their ability to build customers for life. Agencies that know their customers better, maintain relationships throughout the property journey and use intelligence to deliver more personalised experiences will be the ones that lead the market in the AI era.
That's why our strategy is centred on bringing together the essential ingredients agencies need to succeed: one platform to run the business, a customer experience that extends the relationship beyond the transaction, and intelligence that turns data into action. Together, they create the context that makes AI genuinely valuable.
What makes today's announcement particularly meaningful is that many of the industry's leading agencies have recently reaffirmed their commitment to Reapit through long-term partnerships. Their trust, combined with Accel-KKR's continued backing, gives us even greater confidence in the direction we're taking.
This investment doesn't change our strategy. It allows us to move faster. Faster innovation. Faster delivery. Faster progress towards helping our customers build stronger relationships, unlock growth and lead their markets in the AI era.
Thank you to our customers for their trust, to Accel-KKR for their continued partnership, and to everyone across Reapit helping turn this vision into reality.
The direction is set. We're increasing the pace. Building the future of estate agency technology together.
