Reapit, the preferred platform that successful estate agents use to run and grow their businesses, has joined forces with Agentbox, the No.1 real estate CRM solution in Australia.
The two market leaders will deliver comprehensive solutions to agencies across Sales and Property Management in the Australian market. The combined company is backed by Accel-KKR, a technology-focused investment firm with $4.3 billion (£3.2bn) in capital commitments.
The two businesses will remain operationally independent, but will form a close strategic and technical partnership to provide Australian real estate agencies with an unprecedented range of options, functionality and support. With both businesses already having achieved the dominant position in their respective core markets, this relationship will see both of their ‘best-in-class’ real estate software solutions being enhanced further and will be looking at advanced areas, such as Artificial Intelligence.
There is a growing trend towards rental in many parts of Australia. Reapit has focused its own Australian operation, based in Melbourne, on delivering a robust solution for Property Management and Trust Accounts (the Australian equivalent of Client Accounts) in the past eighteen months. By drawing on their experience of helping many UK clients to achieve significant operational efficiencies and increase revenue opportunities, the Property Management solution has been well received in Australia, attracting a number of blue chip clients such as MICM. In a similar vein, Reapit will be working closely with Agentbox to bring insights from the Australian market to the UK.
Matthew Goddard, Director at Reapit commented: “We have had a healthy exchange of ideas with leading Australian agents in recent years. There are more similarities than differences between the UK and Australian models. We will continue to champion best practice on both sides of the globe and I expect our new relationship with Agentbox will help us do even more in this respect.”
Agentbox have a significant number of leading agents as clients, including Alexander Philips; the $10 Million agent who is headlining the EA Masters this year with Josh Phegan.
Gary Barker, Reapit CEO, remarked: “We are thrilled to combine forces in Australia with Agentbox. Together we will be able to provide technology solutions that help our customers drive repeatable growth for their businesses. Our growing operation will be able to serve international real estate business while we maintain a local focus through the various companies now operating as part of the Reapit Group.”
Reapit is the preferred platform that successful estate agents use to run and grow their businesses – from sales to lettings, front office to back office, and everything in between. Its combined solution (RPS) has been repeatedly recognised for excellence, winning numerous industry awards. Reapit has underpinned its software with a strong service and training ethos which has helped to attract and grow many leading brands including: Savills, Knight Frank, Romans, Marsh & Parsons, CBRE, Countrywide and Winkworth to name just a few. The business provides
software solutions to over 20,000 users worldwide and employs 150 people across its five offices in the UK and Australia.
Reapit’s Client Accounts software is accredited by the Institute of Chartered Accountants (ICAEW) and NALS.
JET Software Ltd also forms part of The Reapit Group and acts as Reapit’s exclusive reseller. JET delivers a pre-configured version of RPS that has been tailored for entrepreneurial agencies.
Agentbox is a proven comprehensive agency management solution used by Australia’s leading agents and agencies – ranking #1 for the past 3 years and with 30% of the top 100 and 40% of the top 10 agents as clients, according to REB’s Top 100 Ranked Agents 2017.
With its industry-leading data management and market-leading mobile solution, the Agentbox CRM database and powerful software is unmatched for ease of use, speed and depth of functionality – saving agents hours each week in improving their efficiency and accelerating their sales performance.
For more information, please visit www.agentbox.com.au
Accel-KKR is a technology-focused investment firm with $4.3 billion in capital commitments. The firm focuses on software and IT-enabled businesses well-positioned for topline and bottom-line growth. At the core of Accel-KKR’s investment strategy is a commitment to developing strong partnerships with the management teams of its portfolio companies and a focus on building value through significant resources available through the Accel-KKR network. Accel-KKR focuses on middle-market companies and provides a broad range of capital solutions including buyout capital, minority-growth investments, and credit alternatives. Accel-KKR also invests across a wide range of transaction types including private company recapitalizations, divisional carve-outs and going-private transactions. Accel-KKR is headquartered in Menlo Park with additional offices in Atlanta and London. For more information, please visit www.accel-kkr.com.
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