Your agency is facing challenges from new and disruptive business models with big marketing budgets and slick-looking websites. Gone are the days when a flat presentation of your services and your properties is sufficient to influence potential clients that your agency is right for them.
With a modern, responsive website that automatically reflects live changes to your CRM data, you can start to offer clients and potential clients less of a shop window and more of a retail experience.
Most of your website visitors are likely to visit from a mobile device, so it is important that you present your services and your properties in a format that adapts to the device being used.
Despite the prevalence of the property portals, the majority of new visitors to your site will start with the property search function, so it is important that you offer an intuitive search that gets visitors to the right property or content quickly. With predictive text and customisable search options, you can offer your visitors a clear path to the content they want.
Most people will find your website via Google, so it is crucial that you appear as high up within their search rankings as possible. Google will regularly crawl your website and – if it finds a mobile-friendly site with great, regularly updated content – then you are more likely to appear more prominent in search results. Our solutions enable you to apply important information to each page which Google and other search engines will use to rank your site and to make updates with ease.
Whilst design is subjective, it is important that your website captures the imagination and engages potential customers. At Reapit, there is no such thing as an off-the-shelf website, each site is carefully designed and engineered to reflect your brand and business personality – focused on providing a great user experience to generate new business opportunities. Your website is your window to attract new clients, therefore great pride is taken in their design. Reapit are committed to ‘pixel perfect design’.
Historically, there has been little real connection between an estate agent’s website and their in-house software system. In the online age, having the ability for customers to directly book viewings or a property appraisal is something clients benefit from today. Going further, with RPS Digital services, your clients can login directly to see essential information, viewing feedback, sale progress, lettings works orders, etc.
Your website should help to drive new business. By integrating forms, live chat and other functions, you can maximise the chances of converting a website visit into a valuation.
Despite website tools being very user-friendly, you may need help with more in-depth changes to your site. A dedicated web support team are here to help.