Get prospects. Repeat daily.

The proven estate agent CRM for sales

RPS Sales

The Reapit RPS cloud platform is a powerful suite of applications for property agencies – covering sales, property management, lettings and client accounts. Giving you one place for all your tools and customer data. The RPS Sales CRM is the proven prospecting tool to grow your leads and manage your customer communication.

RPS Sales CRM software features

Central contact database

Information isn’t hidden in RPS – a client’s contact record provides a complete record of your relationship, from what they are selling, what they are looking to buy and who they know. Activities are automatically journalised to give you a robust audit trail of all contact, along with changes to the contact record.

Focused activity

The power organiser is a highly adaptable homepage for your team. It provides a clear view of all important activity, through focused, customisable lists giving easy access to data. You can also view live feeds to monitor for new stock, price changes and a range of other important updates. All of this data can be viewed at an individual, office or company level and can be tailored to give negotiators, administrators, client service teams and others a best-practice or bespoke view of the data that is important to their role.

Intelligent prospecting

The website importer is consistently identified as one of the most popular features. As competitor stock appears on Rightmove or Lonres, you can easily import a new property record to your database. Pictures and descriptions are automatically copied so that full details are available. You can then target this property as part of your prospecting activities and build a whole market view of comparables.


Automate the process of passing valuation referrals between offices to increase instruction opportunities and remove reliance on manual processes. Potential business is flagged to the offices that need it and relevant external referral opportunities are easily accessible throughout RPS. Integrations with third party referral networks provide a seamless, one-click way of generating additional revenues.

Reports & analytics

Executive dashboards provide real-time business intelligence for making decisions and taking quick action to improve revenue and optimise business. See our dedicated Analytics product page for more information.

Document management

All the necessary marketing material, letter and document templates required to run your business are held in RPS. Customisable documents are generated using Microsoft Word, using merge tools to take the information needed. After creation, documents can be saved within the relevant record. A full, non editable audit trail is automatically generated with the ability to view who did what and when.

Diary, tasks & reminders

The RPS diary gives full visibility of activity across the whole business. Appointments can be marked for follow-up plus tasks and alerts can be created. All activity is automatically logged against your client’s contact record, providing a single view of your client through the contact record and across RPS. The diary can be integrated with Microsoft Outlook and is available through RPS Mobile.

Universal search

The universal search function acts as a search engine for the RPS database – allowing a quick search to be performed across the whole database from a single search field. By showing results for other entities like landlords, missed opportunities can be spotted more easily, compared to dealing with just the vendor record.

Website enquiries

The internet registrations utility offers a reliable mechanism for processing portal and website leads – helping estate agents to save time on data entry, identify duplicate contacts automatically and enable comprehensive reporting on lead activity. You can assess the true value of your ROI for your each of your portals as you track initial enquiries through to completed sales.

Also included in the RPS platform

Reapit is the proven platform that successful estate agents use to run and grow their business

Get a demo