Reapit enhances digital engagement with launch of MyAgency for estate agency customers

London, UK – February 06, 2023 – Reapit is today pleased to announce the launch of MyAgency, a client app available 24/7 for estate agency clients, designed to help agencies win more business by providing their clients with a first-class digital experience.

The MyAgency app is fully integrated with Reapit’s award-winning AgencyCloud platform and provides estate agents with a web app for buyers, sellers, landlords and tenants to digitally engage with their agency at any time. MyAgency is a white labelled solution so that all the branding within the app is the agencies own, it can be accessed via an app or used via a web browser on any device.

MyAgency offers a fully transparent sales and tenancy journey for estate agencies, lettings agencies, and property managers and their clients, from speeding up sales and tenancy progression to reducing unnecessary calls and administration. The MyAgency app promotes digital engagement between agents and their customers via functionality such as document upload, meter reading submission, balance checking, offer management, and works order management.

This added functionality further empowers and supports estate agencies to provide a personal service when and where it’s most effective and to own the relationship with their clients, as whether they are a buyer, seller, landlord or tenant, customers will enjoy a convenient digital experience. It also gives agents a selling point to win and retain more business.

The launch of the MyAgency app comes at a time of accelerating digital transformation within the property industry. Consumers in the housing market often face uncertainty throughout the sales and lettings lifecycle. Consumers are increasingly looking for dynamic, digital engagement tools that can provide quick and efficient communication between themselves and their agent. MyAgency fulfils this requirement with its detailed sales and tenancy progression tracker and 24/7 access to provide transparency and peace of mind.

Sarah Dearden, UKI Regional CPO, Reapit, said: “I am very excited to be able to offer the MyAgency app to Reapit customers following a strong beta program that has proven the advantages of the app for our estate agency customers and their clients. The digital transformation of the property industry has progressed rapidly during the Covid pandemic and that resulted in consumers increasingly demanding innovative and dynamic tools for digital engagement that will enable them to track their sales or lettings progression and engage with their agency at the time that best suits them.”

Mark Armstrong, Global CEO, Reapit said: “Reapit customers have a platform that is continuously improved to deliver the functionality needed to adapt to changes in the marketplace and to drive the success and growth of our customers every step of the way.”

To learn more about how the app helps estate agents to win more business, head to the dedicated MyAgency page on Reapit’s website.



Media enquiries:

Patrick Hannah, Chief Marketing Officer, Reapit
+44 7824865288

About Reapit

Reapit is the original, end-to-end business technology provider for estate agencies of all sizes. We’ve been helping residential estate agents to put growth on repeat for the past 25 years, providing agencies in the UK, Australia and Denmark with all the essential technology they need to run and grow their businesses, underpinned by our robust, enterprise-ready security infrastructure.

Our multi award-winning AgencyCloud business platform in the UK, and AgentBox CRM and Console Property Management solutions in Australia, deliver fully integrated, dynamic technology for sales, lettings, property management, block management, client accounts and analytics.

The Reapit AppMarket provides access to an ecosystem of over 60 integrated apps from leading Proptech providers, with single sign-on for a super-smooth, secure user experience – and our Developer Portal gives agencies the ability to build their own apps and customise their experience.

Our powerful service and training model, with unlimited access to a comprehensive range of resources, is part of our commitment to being a partner in growth for our customers – helping them meet the changing needs of consumers and the wider real estate market.

Reapit technology is used by over 60,000 agents in more than 12,000 branches worldwide, with over 820,000 properties under management. For more information, please visit

About Accel-KKR (AKKR)

Accel-KKR is a technology-focused investment firm with $14 billion in capital commitments. The firm focuses on software and IT-enabled businesses well-positioned for top-line and bottom-line growth. At the core of Accel-KKR’s investment strategy is a commitment to developing strong partnerships with the management teams of its portfolio companies and a focus on building value through significant resources available through the Accel-KKR network. Accel-KKR focuses on middle-market companies and provides a broad range of capital solutions including buyout capital, minority-growth investments, and credit alternatives. Accel-KKR also invests across a wide range of transaction types including private company recapitalizations, divisional carve-outs and going-private transactions. For three consecutive years between 2019 and 2021, Inc. has named Accel-KKR among “PE 50: The Best Private Equity Firms for Entrepreneurs”, an annual list of founder-friendly private equity firms. Accel-KKR was named “Best-Performing PE Firm” globally by HEC-DowJones 2021 Performance Ranking. Accel-KKR is headquartered in Menlo Park with additional offices in Atlanta and London. For more information, please visit


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