London, UK; 17 April 2020: Reapit and FocalAgent today announced the integration of FocalAgent’s Smart Viewing technology into the Reapit platform, following FocalAgent’s recent offer to support all UK estate agents with free-of-charge access to their Smart Viewing platform, which uses existing photography content to create Online Virtual Viewings.
In a period where digital adoption has been accelerated and virtual meetings are becoming the norm, Smart Viewing is already helping agents all over the UK think about how they can do more deals with less cost and a better customer experience, both during this challenging time and beyond.
Lee Wainwright, Chief Executive Officer, FocalAgent, said: “We know that estate agencies are people businesses and we’ve created technology that allows for virtual online viewings to be controlled by the agent so the customer gets the best possible experience.
Smart Viewing facilitates a real time interaction between the agent and customer to take place and this experience achieves two things. Firstly, it increases the genuine interest of a potential tenant or buyer who has the opportunity to ask the questions pertinent to them and their situation. Secondly, Smart Viewing reduces (and in some cases could replace) the need for physical viewings.”
Gary Barker, Chief Executive Officer, Reapit, said: “FocalAgent’s offer of free access to their Smart Viewing platform is sure to be a welcome pillar of support for estate agents whilst our industry is in lockdown. I’m so pleased with this collaboration, enabling the integration of FocalAgent’s Smart Viewing technology with the Reapit platform, allowing us to deliver something of an essential service that could help agencies to continue functioning. The collaboration ran at an incredible pace and the service is available as of now.”
Barker added that working together and adapting for our industry is imperative for the long term success of all stakeholders in the industry, and that collaboration in the PropTech industry is key to the development of relevant, timely solutions in a rapidly changing world.
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What is Smart Viewing?
Smart Viewing is an interactive digital platform that blends the power of technology with great estate agency. The technology allows estate agents to control an online virtual viewing and build the all-important relationship with their customer.
Whilst Smart Viewing virtual tours work best with 360 photography, FocalAgent have developed the capability to enable existing photography and floor plans to be used in the Smart Viewing platform. Conducting physical visits to create 360 content isn’t an option right now and adapting the technology to use existing photography means every agent can use the Smart Viewing platform to conduct viewings today.
How do Online Virtual Viewings work?
Agents can book scheduled appointments for Online Virtual Viewings or agents can “go live” there and then with viewers to show them properties over the Smart Viewing platform.
The best results come from the agents that structure the Online Virtual Viewings in the same way they would a physical one; by building a relationship, asking great questions, establishing the motivation of the viewer, and then showing the property before closing for the appropriate outcomes.
That outcome could be an offer, an alternative viewing (with Smart Viewing this could be conducted immediately) or valuations and mortgage appointments. Viewers are incredibly appreciative of the agent’s local knowledge and expertise and the opportunity presented by Smartviewing, and the FocalAgent Smart Viewing customer experience is highly rated with a Net Promotor Score of +80.
Founded in 1997, The Reapit Group is a CRM and Client Accounting software provider specialising in the residential real estate sector. Bringing 20 years of innovation to the property market, their award-winning software provides everything estate agents need to run and grow their businesses, from sales to lettings, front office to back office, and everything in between. Reapit’s Agency Cloud and Property Cloud software products include the Sales and Lettings CRM, Property Management and Client Accounts; supported with powerful Analytics and Online solutions. The driving force behind Reapit’s ethos is a commitment to bring all an agency’s data together for a single customer view, and together with its powerful service and training model, the company has helped to grow leading brands. The Reapit open platform partner program is at the hub of a PropTech ecosystem delivering tested solutions and increasing choice of tools for agents. Together, the group provides software solutions to over 48,000 users worldwide, managing nearly 100,000 tenancies across more than 4,500 offices across the UK and Australia. For more information, please visit www.reapit.com.