Waterfords use Reapit’s Marketing Intelligence Suite to win new instructions

February 12th, 2020

Reapit’s Marketing Intelligence and Market Appraisal tools helped Waterfords to win new instructions and set a high client retention rate of 86%.

“At our Yateley office we believe the Reapit Marketing Intelligence (MI) Suite has really given us an advantage over our competitors in terms of winning new business, maximising opportunities and client retention. As Branch Director, I use the MI Suite, and in particular the Data Accuracy Analysis, to identify the quality of new applicant registrations, identify potential clients, and also to manage previous Market Appraisals to make sure we are always contacting our clients when we say we will. Since using this system, we have won 22 new instructions! We aim to make sure the dashboards read 100% in every detail! We monitor this twice weekly and the staff are focused to keep it at the optimum level, and this has become a competitive challenge within the team. Our existing clients are updated and receive regular contact, I am able to use the Power Report to flag any we have missed, and this has led to a current client retention of 86%.”

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