Waterfords improves customer service by increasing data accuracy to 97.9% with Reapit

November 14th, 2018

Knowledge is power, and that adage has never rung truer than it does in today’s market place. With Reapit’s Agency Cloud, our clients have the edge when it comes to data accuracy and a full view of all their applicants’ activities. Here’s what Waterfords have to say about the value they’ve gained from using Reapit’s Agency Cloud:

“At Waterfords we understand the importance of good data going into our CRM system and with our account manager Steve Goss’s help we embarked on a mission to drive data accuracy to in excess of 95%, whilst cleansing and maximising opportunities that sat within our database. We presented the Sales Value reports to our branch managers and then by using the MI suite, in particular the data accuracy report, within Agency Cloud tasked our staff to take ownership and manage their own data/staff. The results have been fantastic, since June we have seen overall applicant data accuracy go from 91.2% to 97.9% in October. Our applicant numbers are now also at a level that allows our negotiators to really understand what they are looking for and service them accordance with Waterfords high standards, and this is reflected in the fact they all have a future next call date set meaning we can keep in constant contact.”

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