Reapit launch new digital module to enable estate agents 24/7 interaction with clients

2nd Oct 2017

Following increased demand from customers for out of hours’ correspondence, we have launched a new digital solution, RPS Digital, to help traditional agents provide a better, faster and more mobile service to customers. 

Our latest analysis of over 300,000 internet registrations showed that more than half (55%) of internet enquiries to estate agents were made outside of business hours[1], so it is vital for agents to respond to clients out of hours in order to compete with their online rivals.

RPS Digital puts your customer at the heart of your estate agency operation by allowing you to service them at a time that's best for them. It allows vendors to make real-time valuation bookings by displaying live availability from the agents’ RPS diary, so rather than wait for a call-back from the agent the following day, the appointment will be instantly diarised.  Similarly, applicants can book viewings via live booking links that can be added to property listings.

It enables agents to give their customers access to key information about their property transactions via a branded self-service login area on the agent’s website so clients can securely monitor sales progression, view information, and download documents 24/7.  

Simon Whale, Director at Reapit, comments: “At a time when consumer service expectations are at an all-time high and agency competition is stronger than ever, traditional agency models are coming under scrutiny. To successfully acquire and retain customers, agents must adapt and evolve to become more flexible and responsive. RPS Digital provides an end-to-end solution that is fully integrated with RPS and means that agent’s customers get all the benefits of traditional estate agency with the convenience of the 24/7 online model.  It is a great opportunity for agents to enhance their existing service and offer a better, faster and more responsive service to customers that further justifies their existing fee structure.”

RPS Digital can be used as an end-to-end solution for selling or letting property, or to compliment traditional agency models.

Simon adds: “This solution allows our clients to offer a more modern and convenient service to their clients. The RPS Digital module writes back into their software platform, allowing agents to “go digital” without having to make any significant changes to their existing business model.  We expect that most of our clients will use the solution to add value to their existing service proposition, but some who are under pressure from online and hybrid agencies might be glad to have this in their kit bag.”

Lawrence Rand introduced RPS Digital to add value to its traditional agency model which has won nine awards in nine years. Watch Peter Lawrence's review to find out how his team and his customers are finding it.


[1] A research study on 278,000 internet enquiries received by Reapit’s clients during the first half of 2017