Manning Stainton are alert to a rich source of valuation leads

28th May 2012

Leading Yorkshire estate agents Manning Stainton are proving that a combination of cutting edge technology, provided by Reapit, and good customer service leads to hundreds more properties to sell every year.

The firm has revealed that in 2011 its Reapit-built website delivered over 1,200 requests for valuations on property in the Leeds and Wakefield area.

Using the Reapit Valuation Alert technology  those requests are quickly routed into the firm’s database and the office staff are alerted on their computer screens. Typically, within minutes the branch agents are telephoning the prospective customers to arrange the valuation.

It is this speed of response that is creating a valuable first impression on the property owners of Yorkshire and has helped Manning Stainton to become the top selling agent in the area.

Sadly, all too often technology can create a barrier and lead to poor customer service.  In this instance, however, the simplicity of the Reapit Valuation Alert technology enables the Manning Stainton agents to contact the potential customers so quickly that often the vendor is still browsing the website. It is service like this that has helped both companies pick up Gold awards at the recent The Times & The Sunday Times Estate Agency of the Year Awards held in December 2011.

Reapit director Simon Whale comments: “At a time when new gimmicks and gadgets are thrust upon us, it’s a relief that good estate agents remember that it’s often about doing the basics well.

"What can be more important for an estate agent than a direct request from a potential client to provide them with a current market price for their property?

"Unfortunately, we have heard that in some cases agents are taking up to 48 hours to respond, if at all. You’ve got more chance of winning the lottery than picking up a high percentage of leads with such a scattergun approach, with today’s vendors demanding ever higher levels of service.

"We are proud to be able to deliver these valuation alerts to our clients in minutes and the figures Manning Stainton have revealed are a perfect example of what happens when you combine great technology with first class customer service.”

Manning Stainton director Mark Manning comments: “We are extremely proud of our service levels at Manning Stainton, with over 97.6% of our clients happy to recommend us to friends and family.  When this is combined with a state of the art website and software system, it’s a compelling proposition.

“There can be no doubt that property portals play an integral part in generating business for any good agent. However a really good agent should also have an impressive website that can showcase to current and potential clients the depth of service they offer and provide a means of generating further business in addition to that received from outside mediums. Reapit provides this for us.”